On the occasion of Milano Beauty Week, from September 18 to 21, Euracom took center stage with its stand in a journey of innovation, research, and professional beauty within the prestigious setting of the Scuola Militare Teulié in Milan.

A sensorial and interactive experience where visitors had the chance to explore our most iconic brands up close:

Exclusive Preview

• World premiere of the new MC1, cutting-edge technology for body shaping

Live Experiences

• Hands-on demo of the Skeen Mask – more than just an LED mask, a real professional treatment

• Live make-up session with RAYsistant’s expert make-up artist

Fragrances and Make-Up

• Discover the emotional fragrances of Baïja through unique textures and scents

• Try the waterproof RAYsistant make-up, including the new holiday season collections

Skincare and Treatments

• Repêchage: professional skincare solutions

• Rosalique: targeted formulas for sensitive skin

• Australian Gold: even, anti-aging tanning care

• Starvac: innovative aesthetic treatments

An event that brought together tradition and innovation, designed to give a close-up look at the future of professional beauty.