Euracom https://www.euracom.it Wed, 06 May 2026 14:08:01 +0200 On March 10, 2026, the Euracom Press Day 2026 took place at Dream Factory, in the heart of Milan an event dedicated to showcasing the latest make-up and skincare innovations from the brands distributed by Euracom. This exclusive event welcomed journalists, influencers, and content creators, who were invited to discover the latest beauty trends through dedicated brand corners featuring Australian Gold, Baïja, Repêchage, RAYsistant, and Rosalique, along with new additions to the Euracom portfolio: Ciroa, DR Grandel, and Healfusion. The engaging atmosphere and personalized welcome created the perfect setting for an experiential journey, where every product and technology was presented by the Euracom team through a true sensory experience. A comprehensive and immersive experience that successfully combined skincare and make-up, technical expertise, and personalized consultation, allowing guests to discover the philosophy behind each brand and Euracom’s approach to beauty. Our sincere thanks to everyone who attended and contributed to making this day truly special.  ]]> https://www.euracom.it/en/blog/p-euracom-press-day-2026-the-latest-beauty-innovations-in-milan https://www.euracom.it/en/blog/p-euracom-press-day-2026-the-latest-beauty-innovations-in-milan Mon, 16 Mar 2026 12:40:16 +0000 admin 0 Source: Corriere della Sera, Economy section – article by Enrica Roddolo “Teen beauty is driving business. But this is also the right moment to enhance the long-standing expertise in physiotherapy and aesthetic equipment that lies at the origin of our family company—and to acquire other family-run businesses.” Claudio d’Emilio leads Euracom together with his brother Maurizio. The historic Milan-based company operates across both beauty equipment and cosmetic products. “In recent months we have completed the acquisition of new brands for distribution, such as Ciroa, an Australian skincare brand for very young consumers with competitive pricing. It is already distributed by five major retail chains in Italy, from OVS to Rinascente,” explains d’Emilio. “Another new brand whose distribution we have acquired is Dr. Grandel, a German skincare brand.” The company was founded in 1938 by “Grandfather Mario—an exuberant, eclectic and dynamic man who, during a period of high inflation, began making several acquisitions in very different sectors. He was a close friend of Herr Braun, the founder of the electrical equipment company Braun, and even helped him find the supplier for the blade of his electric razor,” d’Emilio recounts. Mario founded Elettromedica, at a time when Italy was considered “the China of Europe,” with Lombardy producing equipment for German companies. Then, during Italy’s economic boom in 1958, Claudio’s father Giorgio, together with his brother Guido, joined their father Mario in the business. In the 1990s, Euracom rode the wave of the tanning lamp boom. “We covered that market for years with the Dutch brand Alisan. It was also at that time that we began distributing beauty brands in Italy, starting with Australian Gold. Others followed, including Repêchage, founded by Lydia Sarfatti, Rosalique, and Baija.” Giorgio d’Emilio, now 90 years old and long-time president of Fapib (the Italian National Association of Producers and Suppliers of Beauty and Wellness Technologies), still serves as chairman alongside his sons, who share the CEO role. Meanwhile, Euracom has continued to grow through the acquisition of other family-run businesses. “A year ago we acquired Novi Deste 2, our long-standing distributor in Emilia-Romagna, and today we reach a turnover of €12 million,” says d’Emilio, who leads the company together with his brother Maurizio. The family group now employs around 30 people and has its own sales network. Maurizio focuses primarily on commercial activities, while Claudio—after studying economics at Università Cattolica and gaining experience in London—oversees financial matters. Euracom today is not only about cosmetics. In a sense, the company has returned to its origins: machinery. Not only beauty equipment but also physiotherapy devices. The company has relaunched the aesthetic equipment segment, which is deeply rooted in its DNA, through Starvac, a French company with which it also sponsored Igor Novara, one of the most prominent teams in Italian women’s volleyball. Throughout 2026, Starvac will support the athletes with physical treatment and muscle recovery solutions. “But our real pride is Raysistant,” concludes d’Emilio, “a make-up brand developed together with Australian Gold. Following discussions with our overseas partner, in 2020 we launched the first Raysistant line, produced by Euracom in Lombardy’s beauty district.”]]> https://www.euracom.it/en/blog/p-corriere-della-sera-euracom-the-milan-based-cosmetics-company-expands-through-acquisitions-and-relaunches-with-medical-technology https://www.euracom.it/en/blog/p-corriere-della-sera-euracom-the-milan-based-cosmetics-company-expands-through-acquisitions-and-relaunches-with-medical-technology Wed, 11 Mar 2026 15:02:45 +0000 admin 0 Euracom is pleased to announce the arrival of DR. GRANDEL, a historic Made-in-Germany brand specialized in high-performance professional cosmetics. For over 75 years, DR. GRANDEL has combined advanced science and natural ingredients to deliver effective, safe skincare treatments appreciated by professionals and customers in more than 50 countries. Founded in Augsburg by Dr. Felix Grandel, the company is now an international benchmark thanks to the BEAUTYNESS Manufactury, an ultramodern facility where research, development and production take place entirely in-house, ensuring the highest quality standards. Its distinctive textures, active concentrates and, above all, its iconic single-dose ampoules – of which DR. GRANDEL has been a pioneer since 1957 – embody the essence of its philosophy: high-concentration formulas, rapid performance and an exceptional variety of targeted solutions for every skin need. With this new partnership, Euracom expands its offering dedicated to beauty institutes, aesthetic centers, pharmacies and skincare professionals, strengthening its role as a strategic partner for premium brands in the sector. DR. GRANDEL is now available in Italy through Euracom’s commercial network. A new chapter begins, driven by innovation, professionalism and beauty for all generations.]]> https://www.euracom.it/en/blog/p-euracom-welcomes-dr-grandel-high-performance-professional-skincare-made-in-germany https://www.euracom.it/en/blog/p-euracom-welcomes-dr-grandel-high-performance-professional-skincare-made-in-germany Thu, 27 Nov 2025 13:50:01 +0000 admin 0 We’ll be at IBL 2025! Join us in Milan on October 19–20 for a unique experience in the world of beauty and wellness! Come and discover: The finest international brands selected by Euracom New launches designed for professionals and for anyone who wants visible results at home Our professional solutions to grow your beauty center or elevate your personal beauty routine Are you a beauty therapist, a professional, or simply passionate about beauty? Innovation Beauty Lab is where innovation, education, and passion for beauty come together. Save the date: October 19–20, Milan, STAND 32 We’ll be there. And you?]]> https://www.euracom.it/en/blog/p-well-be-at-ibl-2025 https://www.euracom.it/en/blog/p-well-be-at-ibl-2025 Tue, 30 Sep 2025 12:40:03 +0000 admin 0 On the occasion of Milano Beauty Week, from September 18 to 21, Euracom took center stage with its stand in a journey of innovation, research, and professional beauty within the prestigious setting of the Scuola Militare Teulié in Milan. A sensorial and interactive experience where visitors had the chance to explore our most iconic brands up close: Exclusive Preview World premiere of the new MC1, cutting-edge technology for body shaping Live Experiences Hands-on demo of the Skeen Mask – more than just an LED mask, a real professional treatment Live make-up session with RAYsistant’s expert make-up artist Fragrances and Make-Up Discover the emotional fragrances of Baïja through unique textures and scents Try the waterproof RAYsistant make-up, including the new holiday season collections Skincare and Treatments Repêchage: professional skincare solutions Rosalique: targeted formulas for sensitive skin Australian Gold: even, anti-aging tanning care Starvac: innovative aesthetic treatments An event that brought together tradition and innovation, designed to give a close-up look at the future of professional beauty.]]> https://www.euracom.it/en/blog/p-euracom-takes-center-stage-at-fiera-milano-beauty-matching-aestetica https://www.euracom.it/en/blog/p-euracom-takes-center-stage-at-fiera-milano-beauty-matching-aestetica Tue, 30 Sep 2025 12:23:45 +0000 admin 0 26 May 2025 — Euracom proudly took part in Mabella Fest 2025, the exclusive event dedicated to beauty professionals, held at the Fondazione Riccardo Catella in Milan and organized by Mabella magazine. A day filled with training, exchanges, and opportunities to explore new perspectives in professional aesthetics. Our stand featured some of Euracom’s most recognised brands: Starvac with high-performance body and facial technologies, Repêchage and Baïja with their natural skincare treatments, Rosalique for sensitive skin, RAYsistant with professional-grade make-up, and Australian Gold with its skin-caring sun protection products. A highlight of the day was Skeen Dream Technology, Euracom’s brand-new line of advanced tools for at-home skincare. Two standout products were introduced: Skeen Mask: an ultra-light (93 g), foldable LED face mask made of liquid silicone, featuring 54 four-in-one LEDs in red, blue, infrared, and yellow. It supports skin elasticity, brightness, and firmness through light-based stimulation. Skeen Wand: a portable device that combines ultrasound, radiofrequency, and EMS to tone facial muscles and visibly improve skin appearance with just 12 minutes of use per day. These solutions are ideal for beauty centres looking to expand their offerings with effective, easy-to-use tools designed for home use. We thank the organisers of Mabella Fest and the many professionals who visited our stand: aesthetic expertise continues to evolve through real interaction and hands-on experiences.]]> https://www.euracom.it/en/blog/p-euracom-at-mabella-fest-2025-professional-treatments-and-advanced-home-beauty-devices https://www.euracom.it/en/blog/p-euracom-at-mabella-fest-2025-professional-treatments-and-advanced-home-beauty-devices Mon, 26 May 2025 11:10:00 +0000 admin 0 7 April 2025 — RAYsistant, Euracom’s professional make-up line, was featured in a special episode of Wishing On a Star, the Dutch TV show broadcast on RTL4 and available on the VideoLand platform, dedicated to dreams, talent, and inspiration. The production team visited our Euracom headquarters in Milan, where host Carolien Terlinden met with our team to explore the world of RAYsistant — the make-up line developed in collaboration with Australian Gold. During the episode, make-up artist Marina Magoni led an exclusive beauty session, demonstrating the textures, shades, and performance of our products on a model from the Passarella Moda agency. It was a unique opportunity to present our vision of beauty: versatile, professional, and designed to support every woman, every day. We sincerely thank Carolien Terlinden and CTL Productions for including us in this inspiring experience. The episode is available on the VideoLand platform — don’t miss it!]]> https://www.euracom.it/en/blog/p-raysistant-featured-on-wishing-on-a-star-beauty-inspiration-and-professional-make-up https://www.euracom.it/en/blog/p-raysistant-featured-on-wishing-on-a-star-beauty-inspiration-and-professional-make-up Mon, 07 Apr 2025 15:31:29 +0000 admin 0 1 April 2025 — A proud moment for Euracom: we are on the cover of Les Nouvelles Esthétiques Italia, issue 386/2025, one of the most respected publications in the professional beauty sector. The issue features an exclusive interview with Claudio and Maurizio d’Emilio, tracing the company’s journey from its foundation to the present — through challenges, achievements, and continuous innovation. It’s a story rooted in family tradition, driven by a passion for Made in Italy excellence, and guided by a clear vision for the future focused on sustainability, quality, and shared growth alongside industry professionals. Being the subject of this cover story is a meaningful recognition that we proudly share with all those who choose Euracom every day: clients, collaborators, partners, and professionals across the beauty world. For over 65 years, we have supported the professional beauty industry — with innovation and care at the heart of everything we do.]]> https://www.euracom.it/en/blog/p-euracom-on-the-cover-of-les-nouvelles-esthetiques-italia-heritage-passion-and-vision https://www.euracom.it/en/blog/p-euracom-on-the-cover-of-les-nouvelles-esthetiques-italia-heritage-passion-and-vision Tue, 01 Apr 2025 15:04:40 +0000 admin 0 From 20 to 23 March 2025, Euracom participated in Cosmoprof Bologna, the international benchmark event for the cosmetics industry. It was a vibrant edition filled with energy, innovation, and excellent results for our team. At Hall 26 – Stand B73, we unveiled our new exhibition stand: a dynamic and immersive space designed to highlight our brands and engage directly with beauty professionals. Center stage were Australian Gold, RAYsistant, and Rosalique, showcased through new product launches, live demonstrations, and direct exchanges with our experts. Particularly appreciated was the RAYsistant make-up station, where our Make-up Artist Marina Magoni hosted personalised make-up sessions, offering product guidance and pro tips for achieving flawless looks. A hands-on opportunity to discover the high performance and quality of Euracom’s make-up line. We sincerely thank all the visitors who stopped by our stand — direct engagement and real-time experiences remain the most powerful ways to connect and grow in the world of professional beauty.]]> https://www.euracom.it/en/blog/p-euracom-at-cosmoprof-2025-new-stand-live-sessions-and-beauty-innovations https://www.euracom.it/en/blog/p-euracom-at-cosmoprof-2025-new-stand-live-sessions-and-beauty-innovations Mon, 24 Mar 2025 13:09:50 +0000 admin 0 21 March 2025 — Claudio d’Emilio, CEO of Euracom, was featured in Il Sole 24 Ore, where he shared insights into the company’s long-term vision, solid foundations, and commitment to the beauty industry. Innovation, reliability, and strategic foresight are the three pillars driving Euracom’s growth — a family-run business that has been a trusted name in professional beauty for over 60 years. The company passionately distributes carefully selected international brands, all sharing a common philosophy: taking care of the skin’s beauty and promoting holistic well-being. At the heart of Euracom’s mission is the concept of wellness, a guiding principle in every business decision. This vision is carried forward by Claudio and Maurizio d’Emilio, brothers and entrepreneurs by heritage and passion, representing the third generation of leadership. This same energy and vision were clearly expressed during Cosmoprof 2025, the leading international trade show for the cosmetics industry, where Euracom showcased its unique, value-driven offering to beauty professionals worldwide.]]> https://www.euracom.it/en/blog/p-claudio-demilio-interviewed-by-il-sole-24-ore-vision-innovation-and-a-culture-of-wellness https://www.euracom.it/en/blog/p-claudio-demilio-interviewed-by-il-sole-24-ore-vision-innovation-and-a-culture-of-wellness Fri, 21 Mar 2025 14:04:20 +0000 admin 0