11 March 2025 — The Dream Factory venue, located in the vibrant heart of Milan, hosted the Euracom Press Day 2025, a special event dedicated to discovering the latest in professional make-up and skincare.

We welcomed nearly 100 guests, including journalists, influencers, and content creators, who explored the highlights of our top brands: Australian Gold, Baïja, Repêchage, RAYsistant, and Rosalique, showcased in dedicated interactive corners.

The immersive atmosphere and warm hospitality provided the ideal setting for a true sensory journey through our brand universe, with each product presented and explained in detail by the Euracom team.

Our Make-up Artist Marina Magoni offered make-up sessions and shared tips with ten selected influencers, while our Master Beauty Trainer Maria Grazia Russo performed personalised Repêchage facial treatments following in-depth skin analyses, specifically for beauty journalists.

An engaging, well-balanced experience that perfectly combined skincare and make-up with technical expertise, emotional impact, and tailored advice.

We extend our heartfelt thanks to everyone who joined us and made this day even more memorable!