From 19 to 22 February 2025, Euracom participated in Experience Lab Milano, the event dedicated to beauty innovation and exclusive cosmetic experiences, held at the Allianz MiCo - Milan Convention Centre.

In a setting that celebrates exclusivity and research, we presented a curated selection of brands that redefine the approach to cosmetic treatments, make-up, and sun protection, tailored to meet the expectations of a sophisticated and conscious clientele.

Among the highlights: Australian Gold, with its skincare-oriented sun products, RAYsistant, offering long-lasting professional make-up, and Baïja, a French brand known for sensorial cosmetics and unique fragrances.

Our proposals stood out for their innovative formulas, refined textures, and aesthetic precision — designed to satisfy professionals and consumers looking for distinctive, high-performing products.

We thank all those who visited our stands I06 and I08: direct interaction with beauty professionals drives us to deliver increasingly advanced solutions.